There was once a man who had many pomegranate trees in his orchard. And for many an autumn he would put his pomegranates on silvery trays outside of his dwelling, and upon the trays he would place signs upon which he himself had written, “Take one for aught. You are welcome.”

But people passed by and no one took of the fruit.

Then the man bethought him, and one autumn he placed no pomegranates on silvery trays outside of his dwelling, but he raised this sign in large lettering: “Here we have th best pomegranates in the land, but we sell them for more silver than any other pomegranates.”

And now behold, all the men and women of the neighborhood came rushing to buy.